The Body Shop Packaging

During my time as a packaging designer at The Body Shop I illustrated and designed a range of packaging, from haircare and skincare to gifting and bath & body. The illustration style I developed for the bath & body packaging went on to become the new face of The Body Shop brand rejuvenation & new brand identity, celebrating the natural ingredients inside the products through the hand drawn illustration and natural colour palettes. These illustrations were deployed across all brand touch points.

I worked within the different sectors of The Body Shop brand, working to visually differentiate the different sectors within the brand like haircare and bath & body. Through messaging hierarchy, iconography, colour palettes and illustration I helped create packaging designs which were easy to navigate, eye catching and informative to the costumer.

The bath & body packaging design went on to to win a Pentaward.