Mezzaluna

In collaboration with design agency 5HT I worked on rebranding Mezzaluna, an Italian restaurant and trattoria. A new identity was developed from the existing with a new logo, typography, colours, patterns and illustrations. Applications to collateral including menus, uniform, merchandise and social media were produced alongside extensive user guidelines. The rebrand included a new visual identity that evolved the existing brand towards its new markets whilst celebrating its past success and reputation. An extensive set of assets and user guidelines were created for a growing brand with a refreshed social media strategy and new products designed to move into a new lifestyle-focused positioning.