The Body Shop - Christmas

For Christmas 2020, 2021 and 2022 I designed a range of Christmas gift packaging for The Body Shop, featuring packaging elements like drawers, paper pop ups, foiling and embossing. Most notably, I worked on ten advent calendars which were the highlight of the Christmas campaigns. They brought to life the campaign message and my illustration & packaging design work contributed to a year on year increase in sales. As well as this, I designed an array of other gift packaging - working with constructions like Christmas crackers and carrier bags on materials like washable paper, hemp and jute. Each year the concept of the Christmas campaign changed, highlighting the different charity The Body Shop was working with that year. The illustrations and overall design told the narrative of the Christmas campaign, be it making it real together and focusing on those lovely imperfect moments of Christmas, or telling the story of the Fairtrade journey the products go through before reaching their final destination with the customer.

I worked on these campaigns from packaging concepts right the way through to finalising the artworks with the artwork team. The illustrations and designs I created were used as assets in store, online and on social too. I assisted other creative teams in creating the POS assets and other visual merchandising assets like the store windows too.