Cabrum

Cabrum is an exciting new sauce brand inspired by Canarian cuisine and made in East London. The sauces are naturally vegan, handmade in small batches and use exact cooking methods and ingredients as they do in the Canary Islands.

I brought the founders vision to life by creating a brand identity which stood out from its competitors, expressed the brand values and put across what the brand stood for. The name is derived from ‘Cabra’ which means goat in Spanish - the half man half goat is the hero of the packaging design, this little mascot creates the vibe of the brand - enjoying life, enjoy moments and not taking itself too seriously. The colours and background motifs bring cues of the Canary Islands to the packaging, a nod to the heritage of the product. This is just the start of an exciting new journey of Cabrum which hopes to delve into different product lines, it was a joy to work on this project.